Website Launch Kōan, #1

Over the years I’ve been involved in dozens of website launches and refreshes both large and small, and I’ve noticed that most have had similar arcs in getting pixels to the screen.

From these experiences, I’ve devised a few kōans to ponder. Here’s the first.

Q: When will the final, complete copy be ready for localization and publication at launch?

A: After launch.

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